How CARE is Using WhatsApp to Power Digital Innovation in Savings Groups

Published by
Eric Kaduru
2025
CARE
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Across Africa, WhatsApp is emerging as more than just a messaging app—it’s becoming a dynamic tool for training, data collection, and peer-led learning. This three-part CARE brief series explores how VSLA members and Community-Based Trainers (CBTs) are using WhatsApp in creative, community-driven ways:

  • Part 1: WhatsApp Training – How voice notes, videos, and mobile messaging make financial literacy more inclusive
  • Part 2: WhatsApp for Data Collection – Testing polls, audio responses, and surveys as fast, low-cost ways to gather feedback
  • Part 3: WhatsApp Communities of Practice – How CBTs are leading their own learning networks and solving challenges in real time

Each brief offers practical lessons and real-world examples to guide implementers, donors, and digital inclusion advocates.

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