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Reaching 50 Million Women with Mobile: A Practical Guide
By Dominica Lindsey
GSMA
2020
Reaching 50 Million Women with Mobile: A Practical Guide
This guide outlines practical steps that mobile operators can take to reach women customers. Drawing on its research and work across Africa, Asia and Latin America over the last decade, GSMA has distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes have emerged. […]