The article discusses six key reasons why a digital innovation product or service would fail to become widely used. They are related to organizational structure and capacity, unrealistic expectations, magpie mentality, first impressions, measurement, and founder dependency.

The article also offers suggestions to bolster adoption of digital innovations, including creating a roadmap to adoption, giving enough time to fully launch and support the product/service, collaborating with end-users, launching minimum valuable products, measuring adoption through a relevant framework, and mobilizing the positive and negative influencers.