Reaching 50Million COVER
Tool
Digital Inclusion Digitization Planning Gender Industry Standards Mobile Device Mobile Phone Access Project Design

Reaching 50 Million Women with Mobile: A Practical Guide

Published by
Dominica Lindsey
2020
GSMA
View Resource

This guide outlines practical steps that mobile operators can take to reach women customers. Drawing on its research and work across Africa, Asia and Latin America over the last decade, GSMA has distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes have emerged.

These 10 recommendations are grouped into three main areas: 1) Include a focus on female customers at the organizational level; 2) Understand the opportunity and challenge of reaching women; and 3) Take action to reach women through new or existing initiatives.

Leave a Reply

View all comments

Related Resources

Read
Brief
Digital Financial Services Digital Inclusion Digital Transformation Digitization Benefits
UNCDF Publication Page 01
Brief
Digital Financial Services Digital Inclusion Digital Transformation Digitization Benefits

Scaling Up Access to Finance in Kigoma, Tanzania

UN Capital Development Fund (UNCDF)
2022

Scaling Up Access to Finance in Kigoma, Tanzania

Under its global strategy of Leaving No One Behind in the Digital Era, the United Nations Capital Development Fund (UNCDF) promotes digital financial services (DFS) as foundational to inclusive social and economic development. In Tanzania, UNCDF’s work under the Kigoma Joint Programme (KJP) highlights the evolution from financial inclusion to inclusive digital economies. KJP interventions […]
Read
Research
Digital Inclusion Digital Literacy Digital Transformation Digitization Benefits
REPORT Bridging the Divide Skills for digital financial equity and inclusion Page cropped
Research
Digital Inclusion Digital Literacy Digital Transformation Digitization Benefits

Bridging the Divide: Skills for Digital Financial Equity and Inclusion

Devex and Visa
2022

Bridging the Divide: Skills for Digital Financial Equity and Inclusion

This report showcases data-driven insights on the ways in which digital financial services, skills, and trust impact equitable and inclusive participation in the digital economy. Findings in the report show that initiatives must address the knowledge, confidence and trust needed for individuals to use the technology and services more effectively; programs are most effective when […]