Reaching 50Million COVER
Tool
Digital Inclusion Digitization Planning Gender Industry Standards Mobile Device Mobile Phone Access Project Design

Reaching 50 Million Women with Mobile: A Practical Guide

Published by
Dominica Lindsey
2020
GSMA
View Resource

This guide outlines practical steps that mobile operators can take to reach women customers. Drawing on its research and work across Africa, Asia and Latin America over the last decade, GSMA has distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes have emerged.

These 10 recommendations are grouped into three main areas: 1) Include a focus on female customers at the organizational level; 2) Understand the opportunity and challenge of reaching women; and 3) Take action to reach women through new or existing initiatives.

Leave a Reply

View all comments

Related Resources

Read
Brief
Digital Inclusion Digitization Benefits Project Implementation
Brief
Digital Inclusion Digitization Benefits Project Implementation

Sanchay Sathi: Transforming VSLA Engagement Through Digital Tools

By Eric Kaduru
CARE
2025

Sanchay Sathi: Transforming VSLA Engagement Through Digital Tools

This brief highlights CARE Bangladesh’s Sanchay Sathi mobile app, developed to digitize Village Savings and Loan Associations (VSLAs) in flood-prone char and haor regions. Designed with local language support and offline functionality, the app improves financial record-keeping, security, and access to mobile financial services. With over 2,000 groups supported, the initiative builds digital literacy and confidence among women and low-literacy users.
Read
article
Digital Inclusion Digital Transformation Digitization Benefits Digitization Risks & Barriers
Interview wih Paula Rudnicka DSG Hub Program Manager 1
article
Digital Inclusion Digital Transformation Digitization Benefits Digitization Risks & Barriers

Future Forward: Spotlight on the DSG Hub

Global Communities
2022

Future Forward: Spotlight on the DSG Hub

In this interview, Paula Rudnicka, the DSG Hub Program Manager and Sr. Technical Advisor for Gender Integration at Global Communities, shares her insights about financial inclusion, digital transformation, and the role of the Hub in promoting smart and gender-responsive digitization of savings groups.